Build the pages the designers hand over, and stay on them after launch.

Keep the week honest: who is in the room, what is due, and what is stuck.

Marks, type, and pages a client can publish without calling us.

Set the look of a project before the first layout, and stay for the review.

Write the lines the site actually says, and cut the ones that do not earn a place.

Hold the brief, the hours, and the date we said we would ship.